Most local TV news stations are still focused on ratings as the metric that determines their strength against their competitors in the media industry. The Center for Cooperative Media suggests that a better way of meeting competition is to work collaboratively, which includes the use of build-technologies. .
Actually there are more important numbers to consider when one looks at research reports about viewer behavior in consuming news. In the U.S. alone, 76 percent of Americans surveyed still think that local TV news stations are just as trustworthy as other sources; such as those that broadcast via the Internet. In fact 41% said they consume news delivered by local TV channels.
When asked about the preferred pathway to accessing local news stations, those who prefer to go online visit the station’s website and not its YoutTube or Facebook account. About 37% of the adults surveyed said they prefer consuming news found in websites, since social media news tend to be inundated with fake or false information. The related statistics say that only 15% of those who watch news online do so at the social media space of a TV station.
Another number that local TV news stations should take note of is that 82% percent of those who go to the domain of a TV station, prefer websites that are easy to use and navigate. Aside from current events and breaking news stories, 59% of digital news consumers place high value on reading about local events. Moreover, 51% of those who look for local news and events, are alerted by way of notifications coming from the social media account of the TV station.
Inasmuch as research data show that nearly the same number of American adults, favors the website of local TV news providers, equal importance should be given in making their domains highly visible when providing content.
Collaborating and Link Building with Other Domains Can Increase Search Visibility
The Center for Cooperative Media, through the center’s director Stefanie Murray, is encouraging television stations to collaborate. The center gives emphasis to the meaning of collaboration as
”Collaborating in terms of executing journalistic endeavors, and by using a cross-entity approach in reporting projects, sharing and co-collecting data, partnering on efforts to engage audience, or even teaming up via build technology that enables multiple organizations to work toward supporting a shared journalistic goal.”
Reference to build technology can be taken to mean the link building strategy that involves incorporating external links to recommend websites that carry relevant and related content. Keep in mind that Google’s search engine crawlers index URLs when looking for the best answers to present as search page results. Links or URLS connecting multiple websites to a certain topic of interest, will make the domains quite visible to the search engine during a relevant search.
In carrying out the link building strategy, a URL appears in guest posts published by recommending websites. The URL indicates that the linked domain carries relevant information that readers will find useful in satisfying their search. Since local TV news websites will be more focused on writing news content, the best way to link build is to hire a company that maintains a pool of talented writers and with collaborative arrangements with domains that match guest post content.
To make finding this type of service provider easier, we recommend guest post services by outreachmonks. Their reputation is backed by positive feedback coming from highly satisfied customers who attest to the effectiveness of their link building guest posts.