The advent of the Internet and advancements in telecommunication networks have devised ways by which advertisements can be delivered, such as via ITV and IPTV. Yet not many can tell the difference between these two as they are often thought of as one and the same.
Know that ITV stands for Internet TV, or content that is generally distributed over and across the Internet free of charge, and wherever broadband connection exists.
IPTV on the other hand stands for Internet Protocol TV, and is the exact opposite of ITV. IPTV delivers exclusive content over the Internet across proprietary networks. Simply put, IPTVs are like Internet-based CableTVs with a similar business model of offering exclusive content as viewing entertainment and in exchange for subscription fees.
Side by Side Comparison of ITV and IPTV
Internet TV (ITV) offers generally-available content accessible as regular TV shows at the website of a channel. ITVs may include videos on demand (VODs) or streamed videos that can be accessed by logging in to the website of the content provider.
IPTVs on the other hand, create content exclusively for their respective subscribers. It should be clear that the Internet protocol here does not refer to the address of the IPTV website. Rather, it refers to the IPs connected and recognized by an intricate and tightly-managed system of sending data to authorized network members or subscribers.
Delivery of Product Advertisements
Inasmuch as ITVs are one of several channels by which digital advertisements can be delivered, the platform’s machine learning process deploys ads to age-appropriate video content to consumers throughout the globe. That way advertisers can have their products displayed briefly.
Although IPTV audience pay subscription fees, content production do not rely on commercial sponsorships or advertisements. An IPTV is usually run by an established media company like Netflix, Hulu, HBO Max, Disney Plus and other similar providers of film and video content. As such, they have full control over video content, particularly against copyright infringements related to unauthorized reproduction and sale of copies.
Here, a company looking to advertise its brand via IPTV can collaborate with content producers, not as advertiser but as co-producer. Product advertisements therefore are integrated and blended with the show’s format without disrupting the flow of the exclusive IPTV show.
Actually, most American consumers are attracted to brands that offer more than just advertisements. An ad to be of greater value, should include features that allow consumers to spend their money wisely. The trend nowadays is not just online shopping but smart shopping.
What most shoppers do is connect with consumer websites like smart shopper usa as it provides consumers information about brands that offer cash backs, rebates, discounts and similar ways by which people save on costs whilst buying quality products.