Marketing doesn’t have to be expensive. Thanks to the use of digital media and TV news, small business owners can achieve a lot with a small budget and reach new customers.
TV news: Easy-to-implement marketing tips for infused candles business
Address your customers’ problems
Whether you are the owner, marketing staff, or manager, the website is one of the most important marketing tools for many small businesses and acts as a digital shop window to inform the outside world about your own products.
Highlight the benefits for your customers
Knowing the real customer benefit is not easy, communicating it on the website is an art in itself. Many websites say: “On the market for 30 years”, “fast service” or “personal advice”. The problem here is that while it’s all good, it’s far too vague and imprecise for the potential customer. The real benefit that customers have with the company is often not communicated precisely enough. With TV news and advertisement, you can market your infused candles (https://worldinfusedcandles.com.au/) and reach wider target groups.
Concentrate on a small target group
The following applies to all online marketing measures: the broader the selected target group, the more difficult and imprecise it is to address it.
Show that you have satisfied customers
One of the most efficient marketing tools is the use of customer testimonials. Marketing has a lot to do with trust. Potential customers buy from companies that have been recommended by other customers or have good reviews. Small businesses can use this to inspire trust.
Show personality on your website
Small companies have a significant advantage over large corporations. They can communicate personally with their customers. Most small business websites fail to bring this personality to their home page. Therefore, you should make your website more personalized to gain more customers.
Show that you have mastered your business
A marketing measure that is used far too seldom is the use of “case studies “on your own website. Case studies show how projects have been successfully implemented in the past. That also creates trust. You can evaluate what products are preferred by different age groups. This way, you can advertise trendy candles on TV news and advertisements, social media platforms, and other advertising channels.