If you are to check on your Instagram feed you will definitely see pages who let influencers ace up their game— they say, influencers are the new marketing strategy. Well, rumor has it! Social media marketers are really making a great one for this strategy. 

It is no wonder how social media has become the new battleground of businesses and marketers around the globe. Today, numerous brands are competing for customer’s interests and gimmicks to hook their target audiences not just through promotional material and strategic ads but also through influencer marketing. 

What is Influencer Marketing?

The competition out there is an ocean of sharks and the school of fishes. Meaning, you have a lot of competitors more than you can ever think of. Some of them have healthy competition while some have a really powerful marketing strategy— the sharks, indeed.

Today, every marketer out there needed to be distinctive, doing influencer marketing can really help in spicing up the already heavy competition. 

Who Are These Influencers?

So the question now is… who exactly are these people?

Basically, these people don’t entirely need to be celebrities and artists. You just need people who have a huge follower count, people who are recognized as social media personalities. That can be you and me.

To elaborate it more, they’re people who have a passion for everything they post on social media. They aim to entertain, influence and send messages. They post with purpose and aren’t afraid to tell the world about it. Whether that be cooking, fashion, comedy, or gaming, the possibilities are endless.

With that said, these influencers often post about their passion on social media, they have gained immense internet popularity, engagement, and followers that allows them to develop and influence audience views on matters through blog posts, videos, pictures, tweets, and so on.